Business Coaching · Complete Gym Blueprint

Build a gym that makes more money and needs less of you.

We'll help you run a business, not a job by installing the systems every profitable gym runs.

Group and 1-on-1 options available. Group cohorts are limited to 12 gyms. Book a call to see if you're eligible.

Sound Familiar?

You work harder than anyone in the building. The bank account doesn't show it.

  • Revenue has been flat for a while, and you're not sure why.
  • You're still coaching more classes than you'd like to admit.
  • Leads come in and don't get called back fast enough.
  • You don't know your real close rate, or your churn.
  • Members fade out and nobody notices until they cancel.
  • Your best coach could leave tomorrow, and you'd be back on the floor.
  • Your prices haven't moved in years.
  • You don't know what you can afford to pay yourself.
  • Every problem, eventually, lands back on you.
  • You can't take a week off without checking your phone.

None of that is a character flaw. It's a missing system.

Two Ways To Work With Us

Group or 1-on-1. Same nine systems.

Both start with one application. On the call, we'll help you figure out which one fits your gym.

A full class training together

Group coaching

Complete Gym Blueprint

We'll help you run a business, not a job by installing the systems every profitable gym runs.

  • Limited to 12 gyms
  • Group and 1-on-1 options available
  • Book a call to see if you're eligible!
A coach and member high-fiving after class

1-on-1 coaching

Executive VIP

Coaching completely tailored to your gym, led by Ben Bergeron and the CompTrain team.

  • Your most pressing problems first
  • Built around your calendar
  • Direct access between sessions, with priority support

Proof

What happened to gyms that built the systems.

Gym #1

$50k → $90k/mo

Monthly revenue nearly doubled while churn held under 2.5%. Growth and retention aren't a trade-off when the systems underneath are solid.

Revenue & Retention

Gym #2

92 → 180 Members

Consistent programming and a real onboarding system turned this gym into the one people stay at for years.

Growth Over Time

Gym #3

+50 New Members

In a small town with a limited market, this gym grew by differentiating instead of discounting.

Small-Market Growth

Individual results vary.

The Belief

Nine systems.
Every profitable gym has them.

Most gyms are strong in a few and missing the rest. Blueprint takes you through all nine, in order, with a cohort of owners doing the same work.

The Mechanism

9 Levers.
One Profitable Gym.

Marketing

System 01

Advertising

Getting more people walking into your gym.

System 02

Sales

Selling the right products, at the right prices.

System 03

Onboarding

Dialing in the first-time experience so new members see the value immediately.

Product

System 04

Experience

The engaging experience that turns strangers into your raving fans.

System 05

Results

Documenting comprehensive progress (not just PRs) to create proof, trust, and value.

System 06

Retention

What keeps them training with you 12 and 24 months from now.

Leadership

System 07

Team

How to hire, develop, and delegate to a world-class team.

System 08

Strategy

The actual plan for where the gym is headed.

System 09

Execution

Making sure the plan gets done by your team, not just by you.

The nine systems are how we get you there. There isn't one your gym won't benefit from.

How It Works

A proven curriculum. Applied to your gym.

Blueprint is a set, group-delivered curriculum. Every gym works through the same nine systems, in the same order, because every gym needs all nine. Your onboarding assessment shows where your gym is weakest, so you know where to lean in as you go.

  1. 0

    Before Launch: Onboarding Assessment

    Your numbers, your strengths, and your weak spots, scored. You'll know which systems need the most attention before the first session.

  2. 1

    Marketing: Advertising, Sales, Onboarding

    Build your offer, launch your ads, follow up on leads before they cool, and design the first 90 days.

  3. 2

    Product: Experience, Results, Retention

    Standardize the class, show members their progress, and catch at-risk members before they cancel.

  4. 3

    Leadership: Team, Strategy, Execution

    Hire and develop coaches, set the plan, and install the meeting rhythm that runs without you.

  5. 12

    Month 12: Prove It

    Same questions, same math as day one. Your before and after, side by side.

It works if you do the work.

  1. 01

    We teach the system.

  2. 02

    We hand you the tools, templates, and scripts to run it.

  3. 03

    You apply it to your gym, with your assessment as your guide.

  4. 04

    Your work gets reviewed.

  5. 05

    Your numbers get tracked every week.

  6. 06

    Your cohort does the same work alongside you.

What Changes

What you actually walk away with.

Nobody wants a sales script. They want more people to say yes. Here's what changes in your gym, and the system that gets you there.

More leads

The right people, consistently.

An advertising system that keeps qualified prospects coming, instead of a promo you run when things get slow.

The system: Advertising

More members

More people say yes.

Leads contacted in minutes, booked, shown up, and converted by a process your team runs, not by you at 10 PM.

The system: Sales + Onboarding

Members who stay

Fewer cancellations.

Know who's at risk before they cancel, show members their progress, and deliver an hour they don't want to leave.

The system: Experience + Results + Retention

A team that runs without you

Coaches who carry the standard.

Clear roles, standards, reviews, and accountability, so everything stops coming back to the owner.

The system: Team

More profit

Know where the next dollar comes from.

The handful of numbers that actually drive your gym, read every week, with a plan built on them.

The system: Strategy

Your time back

Out of your head. Into a system.

A weekly operating rhythm your team can execute, so the gym runs whether or not you're in the building.

The system: Execution

Why Listen To Us

Built by someone who runs gyms, not someone who just teaches about them.

Every system was tested inside real gyms first, where payroll is due and every bad decision costs money.

Ben Bergeron teaching gym owners at a whiteboard
B

Ben Bergeron

Owner and operator · Leads Business Coaching with the CompTrain team

  • Owns and operates gyms that have each crossed $1M a year in revenue
  • 15+ years coaching gym owners through in-person immersions, seminars, and online development
  • Every system on this page was tested in his own gyms first, with real members and real money
  • Still doing it today. His main business isn't selling advice about gyms. It's running them.
Members rowing hard in a coached class

Gym Programming

Need the class handled too?

Complete Training gives your coaches world-class programming and full lesson plans, done for you, a month ahead. Free trial, then $139.99/month.

Before You Apply

Common questions

What's the difference between group and 1-on-1?+

Group coaching is the Complete Gym Blueprint: a proven 12-month curriculum, delivered to a cohort of up to 12 gyms. 1-on-1 is the Executive VIP: coaching completely tailored to your gym, your most pressing problems first. Both start with the same application.

Will the group curriculum be tailored to my gym?+

No, and that's by design. Every gym works through the same nine systems because every gym needs all nine. Your onboarding assessment shows where your gym is weakest, so you know where to lean in. If you want coaching built around your gym, that's the Executive VIP.

How do I know if I'm eligible?+

Apply and book a call. We'll look at your gym and tell you plainly whether group, 1-on-1, or Complete Training is the right next step.

I've bought business coaching before. Why is this different?+

Most coaching hands you information and leaves the installing to you. Blueprint gives you a proven curriculum, the exact tools to install each system, your work reviewed, and your numbers measured.

Are programming and lesson plans included?+

No. Business coaching is about the business. Programming and lesson plans are their own product, Complete Training, which you can add separately.

Two members bumping fists on the gym floor

Apply Today

Build a business, not a job.

Group and 1-on-1 options. Group cohorts are limited to 12 gyms. Book a call to see if you're eligible.

Already a member?