The Complete Gym Blueprint

Helping micro-gym owners become more profitable.

CompTrain is a coaching platform built for the fitness community. We help micro-gym owners become more profitable by solving the eight key problems that keep them from thriving, backed by 25 years of real experience running gym businesses, world-class coaching and methodology, proven systems, and a community of people who take their craft seriously.

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  • Add more members
  •  Make more money
  • Change more lives
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What We Do

We help micro-gym owners become more profitable by solving the eight problems that keep gyms from thriving.

Who We're For

Micro-gym owners and coaches who take their craft seriously, whether you train for life or for The Open.

How We Do It

25 years running real gym businesses, world-class coaching and methodology, proven systems, and a serious community.

The Foundation

Every profitable gym stands on three legs.

Culture, Product, and Systems. The Complete Gym Blueprint helps you build all three so your business stands strong, with you on top of it instead of buried beneath it.

The Complete Gym Blueprint

The business of your dreams sits on top.

01

Culture

Your people and the environment they build. The coaches you hire, how you grow them, and the leadership that sets the standard.

  • Hiring great coaches
  • Coach development
  • Leadership & culture
02

Product

What your members actually experience. World-class programming, a class worth showing up for, and a journey that keeps them around.

  • Programming & class experience
  • Member onboarding
  • Member retention
03

Systems

The business engine behind it all. A full funnel, a sales process that converts, and an owner model that gives you your time back.

  • Marketing & lead gen
  • Sales system
  • The CEO model
Build all three legs, and the business of your dreams stands on its own.

The eight problems we solve

Profitability is the outcome. These are the eight things that make a gym profitable, across culture, product, and systems.

1

Hiring

The struggle

Finding good coaches is slow, and one bad hire can set you back months.

What CompTrain builds

A hiring system that helps you source, screen, and land coaches who actually fit your gym.

What it unlocks

Imagine a bench of great coaches who want to work for you, where hiring feels like choosing, not settling.

2

Coach Development

The struggle

Your coaches are inconsistent, and growth stalls without a clear path forward.

What CompTrain builds

A coaching curriculum and feedback loop that levels up every coach on your team.

What it unlocks

Picture every class delivered with the same uncommon care, whether you are on the floor or not.

3

Marketing + Lead Gen

The struggle

The funnel runs dry and growth lives and dies on word of mouth.

What CompTrain builds

A marketing playbook that keeps qualified leads coming in every single week.

What it unlocks

Imagine waking up to new leads in your inbox and a calendar full of intros you did not have to chase.

4

Sales System

The struggle

Intros happen, but too few of them ever become members.

What CompTrain builds

A simple, repeatable sales framework that turns conversations into commitments.

What it unlocks

Picture sitting down with a prospect who already feels like they belong before they sign.

5

Member Onboarding

The struggle

New members start strong, then quietly fade in the first month.

What CompTrain builds

A first-30-days flow that turns nervous trials into confident lifers.

What it unlocks

Imagine every new member feeling known, capable, and hooked by week four.

6

Member Retention

The struggle

Churn eats your growth, and you rarely see it coming until they are gone.

What CompTrain builds

Retention protocols that flag risk early and keep members training for years.

What it unlocks

Picture a gym where people stay for years, not months, because they genuinely belong.

7

Leadership & Culture

The struggle

Drama, turnover, and a team that drains you instead of carrying the load.

What CompTrain builds

A culture playbook and operating rhythms for a healthy, aligned team.

What it unlocks

Imagine a team that runs the place like owners and a culture you are proud to put your name on.

8

CEO Model

The struggle

You are chained to the gym, working in it instead of on it.

What CompTrain builds

Systems and a CEO operating rhythm that give you back your time.

What it unlocks

Picture a business that serves your life, with room to breathe, build, and step away.

The Complete Gym Blueprint

Complete Training System

A training system for micro-gyms. Whether you're training for human health and performance with the Complete Track, or taking a traditional CrossFit approach with the Competitors Track, we give you the product that fits your market.

Complete Track
Competitors Track
  • Daily programming, 7 days a week, delivered a month in advance
  • Two tracks: the Complete Track and the Competitors Track
  • Full daily lesson plans for both tracks: timelines, warm-ups, primers, progressions, coaching notes, daily overview, and scaling & subs
  • Daily mindset training
  • Train Anywhere: an equipment-free workout for days members can't make it in
  • Specialty programs to run and sell: endurance and marathon prep, nutrition, Hyrox readiness, kids fitness, youth S&C
  • Monthly 5-factor education to deliver to your members
  • A monthly challenge and Bring a Friend days built for a great first exposure
  • A monthly business mastermind with Ben Bergeron
  • A community network of gyms and coaches, plus a weekly programming call
From the gyms we serve

Real results from gyms that take their craft seriously

5
92 → 180 members in 3 years
Consistent programming turned us into the gym people stay at for years.
Summit Strength & Conditioning
5
+27% revenue in 12 months
Better classes kept members training longer, and the business followed.
CrossFit Ironside
5
Coach prep cut from hours to minutes
Our coaches walk in ready, with a full lesson plan and the why behind it.
Forge Athletics
5
Retention held above 88%
Members feel progress every week, so they stop looking elsewhere.
Anchor CrossFit
5
+22% monthly recurring revenue
We finally had systems instead of scrambling every Sunday night.
Cornerstone Fitness
5
New coaches ready in weeks, not months
The development path made onboarding a coach simple and repeatable.
Granite Barbell Club
2
Churn down a third year over year
The first 30 days now hooks members instead of losing them.
Tidewater Training
5
10+ hours a week back
I got my time back and finally work on the gym, not just in it.
Vanguard CrossFit
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A quick conversation about where your gym is and where you want it to go. It's the first step to becoming more profitable.