Make your money back, or we’ll work for free until you do.
Running the same playbook as every other gym is why you’re not as profitable as you could be.
8 gym owners. One founding price. Then it's gone for good.
Nine systems.
Every profitable gym has them.
Struggling gyms usually aren't missing all nine, just the one quietly capping the rest. Fix that one, lock in the other eight, and you're profitable.
You're too busy running the gym to build the machine.
So the problems stay problems, not from neglect, but because of bandwidth.
9 Levers.
One Profitable Gym.
Marketing
Advertising
Getting more people walking into your gym.
Sales
Selling the right products, at the right prices.
Onboarding
Dialing in the first-time experience so new members see the value immediately.
Product
Experience
The engaging experience that turns strangers into your raving fans.
Results
Documenting comprehensive progress (not just PRs) to create proof, trust, and value.
Retention
What keeps them training with you 12 and 24 months from now.
Leadership
Team
How to hire, develop, and delegate to a world-class team.
Strategy
The actual plan for where the gym is headed.
Execution
Making sure the plan gets done by your team, not just by you.
Built by someone who runs a gym, not someone who just teaches marketing.
Ben Bergeron
Owner, CompTrain New England & CrossFit Tilt
- Opened Summit Fitness in 2002, the business that became CrossFit New England in 2007, and operates today as CompTrain New England
- CompTrain New England has crossed $1M/year in revenue
- Founded and co-owns the CrossFit Tilt group of gyms, which has crossed $1M+/year combined
- 15+ years coaching gym owners, through in-person immersions, seminars, and online development
- Personally coached six CrossFit Games champions, with 11+ athletes reaching World Champion level through the broader CompTrain ecosystem
This isn't a mastermind. It's implementation.
- Another Facebook group
- A theory-only course
- Taught by someone else's coaching staff
- Left wondering what to do next
- Taught directly by Ben, not delegated to a team
- Fully actionable, step by step, no overwhelm
- Built from what he's actually tried, failed at, and fixed
- Run by someone who still owns and operates gyms today
Exactly what happens, in order.
Week 0: Assessment and Data Gathering
Week 1: 1-on-1 Intro
Week 2–14: Weekly Cohorts and Curriculum
Weeks 15: Assessment and Next Steps
Successful playbooks and systems, handed to you.
Throughout the cohort calls, we’ll walk through each of the 9 systems of successful gyms and hand you playbooks, tools, and systems for each one. We’ll work with you to implement them into your specific business.
Marketing plan
Sales scripts
Onboarding process
Product & programming review
Results tracking system
Retention system
Team Management
Strategy & quarterly planning
Execution scorecards
What happened to gyms that did this.
$50k → $90k/mo
One owner grew monthly revenue nearly 2x while holding churn under 2.5%, proof that growth and retention aren't a trade-off when the systems underneath are solid.
92 → 180 Members
Consistent programming and a real onboarding system turned this gym into the one people stay at for years. Membership nearly doubled over three years.
+50 New Members
In a small town, where the entire addressable market is limited, this gym added 50 new members by differentiating instead of discounting.
The founding rate. Once.
Founding Cohort
8 spots. This price, one time only.
Cohort Two
Opens once these 8 spots are filled.
This isn't a discount. It's a founding price for the first 8 owners in the door, before the price moves to what everyone after you will pay.
*Monthly financing available (6, 12, or 24 months)
See details below.
Founding rate, on your terms.
Spread it out — pay over time
The $7,500 founding rate doesn't have to be paid up front. Monthly financing is available so you can join the founding cohort now and pay over time.
6 months
12 months
24 months
Financing terms shown are estimates for illustration. Final rate and monthly payment depend on the plan and provider terms at checkout.
Make your money back guaranteed, or we work for free
The Guarantee
If you attend every call, complete every assignment, and you haven’t made your money back by the end of program (verified against your own P&L), we’ll keep working with you for free for up to 12 more months, until you have.
This only works if you show up for it.
5+ hours
A commitment of 5+ hours per week to weekly calls, the curriculum, and implementation—with ongoing guidance and support throughout.
This is who we had in mind.
$15–50k/mo
90–150
2+ years
Full-time
This was built for owners running their gym as their full-time business, not a side project: coachable, committed to growing, and ready to do the work. If that's not quite you yet, this probably isn't the right time.
Common questions
Full attendance is part of the guarantee's terms. It's built assuming you show up. If something comes up, talk to us directly; the guarantee is tied to doing the work, not to a single missed session in isolation.
You keep every playbook built for your gym. If you've hit the growth mark, we discuss what continued support looks like. If you haven't, the guarantee continues at no cost until you do.
Yes. It's how growth is verified for the guarantee. Without a shared baseline, we can't measure the investment guarantee target, and neither can you.
Apply anyway. This is a hand-picked, warm-invite cohort, and the application call is where we figure that out together, not a form that auto-rejects you.
You're added to the waitlist for Cohort Two, which opens at $18,000. The founding rate doesn't come back.
Real dates. No guesswork.
1:1 onboarding calls begin for all 8 founding members.
First weekly small-group call. Exact day/time confirmed with your cohort.
Revenue checkpoint against your P&L, where the guarantee is measured.
Only 8 spots exist for this founding price. Once they're filled, this page comes down — spot 9 and beyond go to the Cohort Two waitlist at $18,000.
Every profitable gym gets the same nine things right.
Now yours will too.
Double your investment or we keep working for free until you do. 8 spots at the founding rate, then it's gone.