Grow revenue by $15,000 in 12 weeks — or we work for free until you do.
Running the same playbook as every other gym is why you're not profitable.
8 gym owners. One founding price. Then it's gone for good.
Differentiation over commodity.
You think your gym is different. Your customers can't tell — so price decides whether they train with you or the gym down the street. This blueprint turns your gym into something they can't get anywhere else. That's what makes you profitable.
Most gyms are copying a business that isn't actually working.
Charge less than the gym down the street. Deliver more than they do. That's not a strategy — it's a race to zero profit.
9 Systems. One Profitable Gym.
Fix one, and your gym changes. Fix all nine, and there is nothing left to figure out.
Marketing
Advertising
The "Three-Lane System" creating a steady stream of leads.
Sales
The Simple Framework for easy, no-brainer, higher-ticket sales.
Onboarding
The first 30 days that quietly decide if they stay past month three.
Product
Product
The coaching and class experience members can't stop telling their friends about.
Results
Real progress they can feel — and see, tracked over time so the gains are undeniable.
Retention
What keeps them training with you 12 and 24 months from now.
Marketing
Team & Culture
Who you hire, and how they operate when you're not in the room.
Strategy
The actual plan for where the gym is headed.
Execution
Making sure the plan gets done by your team, not just by you.
Built by someone who runs a gym — not someone who just teaches marketing.
Ben Bergeron
Owner, CompTrain New England & CrossFit Tilt
- Opened Summit Fitness in 2002 — the business that became CrossFit New England in 2007, and operates today as CompTrain New England
- CompTrain New England has crossed $1M/year in revenue
- Co-owns the CrossFit Tilt group of gyms, doing $1M+/year combined
- 15+ years coaching gym owners — through in-person immersions, seminars, and online development
- Personally coached six CrossFit Games champions, with 11+ athletes reaching World Champion level through the broader CompTrain ecosystem
This isn't a mastermind. It's implementation.
- Another Facebook group
- A theory-only course
- Taught by someone else's coaching staff
- Left wondering what to do next
- Taught directly by Ben — not delegated to a team
- Fully actionable, step by step, no overwhelm
- Built from what he's actually tried, failed at, and fixed
- Run by someone who still owns and operates gyms today
"Ask anyone else teaching this. Ask what gym they own and run today."
Exactly what happens, in order.
Day One — The Assessment
Ben reviews your P&L, your product offering, and your member dashboard directly with you — not a questionnaire, an actual look at your numbers. You leave knowing exactly which of the 9 systems is the real constraint.
Weeks 1–2 — The Quick Wins
Before anything else gets built, you get fast, immediate revenue moves — enough to recoup your investment early and fund the growth that follows.
Weeks 2–12 — Built and Implemented Together
Your playbooks get built around what the assessment found — and you're implementing them the same week they're built, not waiting until they're "finished." Homework gets checked, and if it's off, it gets corrected before it compounds.
Throughout — Unlimited Support
You're never stuck waiting on an answer between sessions — support stays open the entire 12 weeks, not just in an early phase.
End of Week 12 — Revenue Checkpoint
easured against your P&L. This is where the guarantee is measured.
Playbooks built for your gym. Not a template.
Every playbook below is custom-built around your numbers, your market, and your team — then you're coached through actually implementing it, not just handed a PDF.
Marketing plan
Sales scripts
Onboarding process
Product & programming review
Results tracking system
Retention system
Team & culture cadence
Strategy & quarterly planning
Execution scorecards
Three real gyms. Not actors.
$50k → $90k/mo
One owner grew monthly revenue nearly 2x while holding churn under 2.5% — proof that growth and retention aren't a trade-off when the systems underneath are solid.
92 → 180 Members
Consistent programming and a real onboarding system turned this gym into the one people stay at for years — membership nearly doubled over three years.
+50 New Members
In a small town, where the entire addressable market is limited, this gym added 50 new members by differentiating instead of discounting.
The founding rate. Once.
Founding Cohort
8 spots. This price, one time only.
Cohort Two
Opens once these 8 spots are filled.
This isn't a discount — it's a founding price for the first 8 owners in the door, before the price moves to what everyone after you will pay.
*Monthly financing available (6, 12, or 24 months) — pay as little as $1/day. See details below.
Founding rate, on your terms.
Spread it out — for as little as $1 a day
The $7,500 founding rate doesn't have to be paid up front. Monthly financing is available so you can join the founding cohort now and pay over time.
6 months
12 months
24 months
Financing terms shown are estimates for illustration. Final rate and monthly payment depend on the plan and provider terms at checkout.
Double your investment, or we keep working for free.
Double Your Investment Guarantee
If you attend every call, complete every assignment, and your gross revenue hasn't grown by $15,000 by the end of week 12 — verified against your own P&L — we keep working with you for free for up to 12 more months, until it does.
$15,000 in gross revenue growth is double the $7,500 founding investment. Guarantee applies to founding cohort members who complete all sessions and assignments; measured against gross revenue at cohort start vs. end of week 12.
This is who we had in mind.
$25–50k/mo
125–200
2+ years
Full-time
This was built for owners running their gym as their full-time business, not a side project — coachable, committed to growing, and ready to do the work. If that's not quite you yet, this probably isn't the right time.
Common questions, answered straight.
As long as you attended every call and completed every assignment, we keep working with you — for free — for up to 12 additional months, until you get there.
Full attendance is part of the guarantee's terms — it's built assuming you show up. If something comes up, talk to us directly; the guarantee is tied to doing the work, not to a single missed session in isolation.
You keep every playbook built for your gym. If you've hit the $15,000 growth mark, we discuss what continued support looks like. If you haven't, the guarantee continues at no cost until you do.
Yes — it's how growth is verified for the guarantee. Without a shared baseline, we can't measure the $15,000 target, and neither can you.
Apply anyway. This is a hand-picked, warm-invite cohort — the application call is where we figure that out together, not a form that auto-rejects you.
You're added to the waitlist for Cohort Two, which opens at $18,000. The founding rate doesn't come back.
Real dates. No guesswork.
1:1 onboarding calls begin for all 8 founding members.
First weekly small-group call. Exact day/time confirmed with your cohort.
Revenue checkpoint against your P&L — where the guarantee is measured.
Only 8 spots exist for this founding price. Once they're filled, this page comes down — spot 9 and beyond go to the Cohort Two waitlist at $18,000.
Apply Now
Tell us about your gym. If it looks like a fit, we'll follow up directly to book your call.
Differentiation over commodity. Nine systems, dialed in.
Double your investment or we keep working for free until you do. 8 spots at the founding rate — then it's gone.